The world of social media is a vast and varied space, with many different social networks to choose from. Each of these social platforms works according to a unique algorithm (a digital set of...

When setting up your brand’s social media profiles, it’s easy to become overwhelmed by the massive variety of platforms you have to choose from. The trick is knowing which social networks suit your...

The best thing about social media analytics is that they give you so much data. The worst thing about social media analytics is that they give you SO. MUCH. DATA. So, how exactly are you supposed to...

Social media marketing is a difficult beast to master. It might seem like a simple collection of small tasks at first, but the hours of effort required to truly succeed are equal to a full-time...

When it comes to promoting your brand via various digital avenues (social media, email and so on), a strong image is one of the most effective ways to grab – and more importantly keep – your...

When running a digital marketing campaign, engagement rate should be right at the top of the list of your most closely monitored analytics. A large reach is all well and good, but if the people...

We live in a sensitive society where major controversies seem to be hitting the headlines on a regular basis. But just because something is controversial doesn’t necessarily mean it’s bad. On the...

Considering how many businesses – local to international – are now utilising social media as an everyday promotional tool, it’s amazing how many are still making basic errors when it comes to the...

Strong branding is worth billions; literally. The most dominant companies in the world are all proof of this. Unsurprisingly, in this day and age of technological wonder, the most successful...

Viral – it’s the magic word when it comes to video content. Every marketer dreams of one day being part of a digital video campaign that strikes a chord with the masses and goes global, resulting in...

Twitter has remained near the top of the social media network rankings for many years, and has continued to deliver masses of interesting, relevant news and info to its users while many brands have...

Blog writing is one of the best ways to create quick, interesting and engaging content to push to your digital audiences via social media, email and other channels. But with so much content out there...