Be Everywhere Blog

Benefits of outsourcing your email marketing

Sending an email should be a pretty straightforward task and, with today’s software, it usually is. But when it comes to sending marketing emails, there are a few additional elements to consider....

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Benefits of outsourcing your social media management

Social media is an essential tool in modern marketing, yet many businesses still see it as an obstacle rather than an asset. This is largely due to companies (SMEs in particular) not having the...

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What’s so great about Facebook anyway?

Facebook is the world’s leading social media network, and has been for quite some time. The platform, headed by supreme social overlord Mark Zuckerberg, suffered from some negative attention from...

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The good and the bad of Gillette’s ‘The Best Men Can Be’ campaign

We haven’t even gotten through the first month of 2019 and already we’ve witnessed what could turn out to be the year’s biggest marketing controversy. I am, of course, talking about Gillette’s...

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Which social media analytics metrics should you pay attention to?

The best thing about social media analytics is that they give you so much data. The worst thing about social media analytics is that they give you SO. MUCH. DATA. So, how exactly are you supposed...

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4 basic rules to follow for social media marketing success

Social media marketing is a difficult beast to master. It might seem like a simple collection of small tasks at first, but the hours of effort required to truly succeed are equal to a full-time...

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Why graphic design should be an essential part of your marketing efforts

When it comes to promoting your brand via various digital avenues (social media, email and so on), a strong image is one of the most effective ways to grab – and more importantly keep – your...

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3 useful tricks to grow your social media audience for free

In recent years, it’s become more and more difficult for brands to grow their social media audiences without paying for the privilege. As a result, seeing significant audience growth on social...

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How to handle bad reviews and negative comments

If you’ve spent a fair amount of time running a company social media profile or TripAdvisor account, chances are you’ve come across at least one or two negative comments and/or bad reviews....

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4 tips to get your audience engaged with your next digital campaign

When running a digital marketing campaign, engagement rate should be right at the top of the list of your most closely monitored analytics. A large reach is all well and good, but if the people...

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