Twitter has remained near the top of the social media network rankings for many years, and has continued to deliver masses of interesting, relevant news and info to its users while many brands have seen a high return on their digital marketing investments with the platform.
When done the right way, brand promotion through tweeting provides many benefits. Below are just a few of the primary advantages.
- Better brand awareness
With an estimated 336 million active users at the start of 2018, the potential for brand exposure on Twitter is bigger than it’s ever been.
Having been around longer than almost all other popular social media, Twitter is a highly trusted platform. In other words, people are more likely to trust in your brand’s legitimacy if you have a solid Twitter presence – the more active you are the better.
- More for your money
According to research by Carat Global and Data2Decisions, advertisements on Twitter provide, on average, 40% more return on investment (ROI) than the average ROI from other social media platforms.
The same research also found promoted videos can be up to 20% more effective in driving sales compared to other ad formats. So, if you’re looking to make money through Twitter then video content is probably the way to go.
- Increased website traffic
A strong social media following can positively impact your website in a number of ways. For one, sharing links to your site with a large, engaging social media audience is a sure way to drive lots of traffic directly to your site.
Another way social media helps your website is by increasing domain authority (DA) – this is a ranking score which is used to predict how well a website will rank on a search engine results page (SERP). By sharing popular content on social media and earning backlinks, your DA will continue to grow.
Learn more about the marketing advantages of Twitter with this free guide.