Considering how many businesses – local to international – are now utilising social media as an everyday promotional tool, it’s amazing how many are still making basic errors when it comes to the...

Viral – it’s the magic word when it comes to video content. Every marketer dreams of one day being part of a digital video campaign that strikes a chord with the masses and goes global, resulting in...

Twitter has remained near the top of the social media network rankings for many years, and has continued to deliver masses of interesting, relevant news and info to its users while many brands have...

LinkedIn has gained serious momentum in recent years, with a large section of the professional community abandoning their Facebook and Twitter feeds in favour of the specifically business-focused...

More and more these days, digital marketing is becoming a big focus for even small businesses. But just because more people are getting behind digital marketing doesn’t necessarily mean they...

Blog writing is one of the best ways to create quick, interesting and engaging content to push to your digital audiences via social media, email and other channels. But with so much content out there...