More and more these days, digital marketing is becoming a big focus for even small businesses. But just because more people are getting behind digital marketing doesn’t necessarily mean they understand it all that well.
The truth is that social media and other aspects of digital marketing are still widely misunderstood. Below are just a few of the most common misconceptions.
Quantity over quality
Content may be king when it comes to the digital space, but it’s quality that matters; not quantity. In fact, many platforms, such as Facebook, will punish you if you continue to churn out large amounts of content which don’t generate a good rate of engagement. To put it simply; if your social media audience isn’t enjoying your current posts then the chances of them seeing future posts are slim.
Of course, there are always exceptions. Twitter is one big platform that won’t penalise you for pushing out vast quantities of content (as long as that content doesn’t violate their rules).
Social Media = Sales
Facebook, Instagram, Twitter, Pinterest – these are all great platforms for promoting your content. Better yet, they’re free (although you do have the option of paid promotions if you choose).
However, social media success doesn’t guarantee sales; something that many professionals fail to understand until it’s too late. That’s not to say you can’t generate sales through social media, but the key aims of your social media marketing should always be to increase brand awareness, identify your key demographics and develop brand advocacy.
Facebook is #1 for everyone
Facebook may be the top dog when it comes to social media, but that doesn’t mean it should be the primary focus for all businesses. One of the first and most important steps of social media marketing is identifying the best platforms to reach your target audiences.
Fashion and beauty brands are all about imagery, therefore Instagram should always be a key focus for the likes of Vogue and Cosmopolitan. On the flipside, B2B companies should make LinkedIn a priority as this is where the professional community likes to hang out and connect.
For more information on the importance of social media marketing, click here.