The world of social media is a vast and varied space, with many different social networks to choose from. Each of these social platforms works according to a unique algorithm (a digital set of...
Read MoreWhich social media platforms are right for your business?
When setting up your brand’s social media profiles, it’s easy to become overwhelmed by the massive variety of platforms you have to choose from. The trick is knowing which social networks suit your...
Read MoreBenefits of outsourcing your email marketing
Sending an email should be a pretty straightforward task and, with today’s software, it usually is. But when it comes to sending marketing emails, there are a few additional elements to consider....
Read MoreBenefits of outsourcing your social media management
Social media is an essential tool in modern marketing, yet many businesses still see it as an obstacle rather than an asset. This is largely due to companies (SMEs in particular) not having the time...
Read MoreWhat’s so great about Facebook anyway?
Facebook is the world’s leading social media network, and has been for quite some time. The platform, headed by supreme social overlord Mark Zuckerberg, suffered from some negative attention from...
Read MoreThe good and the bad of Gillette’s ‘The Best Men Can Be’ campaign
We haven’t even gotten through the first month of 2019 and already we’ve witnessed what could turn out to be the year’s biggest marketing controversy. I am, of course, talking about Gillette’s recent...
Read MoreWhich social media analytics metrics should you pay attention to?
The best thing about social media analytics is that they give you so much data. The worst thing about social media analytics is that they give you SO. MUCH. DATA. So, how exactly are you supposed to...
Read More4 basic rules to follow for social media marketing success
Social media marketing is a difficult beast to master. It might seem like a simple collection of small tasks at first, but the hours of effort required to truly succeed are equal to a full-time...
Read More3 useful tricks to grow your social media audience for free
In recent years, it’s become more and more difficult for brands to grow their social media audiences without paying for the privilege. As a result, seeing significant audience growth on social...
Read MoreHow to handle bad reviews and negative comments
If you’ve spent a fair amount of time running a company social media profile or TripAdvisor account, chances are you’ve come across at least one or two negative comments and/or bad reviews. They’re a...
Read More4 tips to get your audience engaged with your next digital campaign
When running a digital marketing campaign, engagement rate should be right at the top of the list of your most closely monitored analytics. A large reach is all well and good, but if the people...
Read MoreWhy you shouldn’t be afraid of marketing controversy
We live in a sensitive society where major controversies seem to be hitting the headlines on a regular basis. But just because something is controversial doesn’t necessarily mean it’s bad. On the...
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