Sending an email should be a pretty straightforward task and, with today’s software, it usually is. But when it comes to sending marketing emails, there are a few additional elements to consider. Even things such as subject headers and other seemingly minor elements can have a major influence over an email’s open and click-through rates. This is why handing over your email marketing activity to an expert agency can offer a number of benefits.
It saves time
Time is money, and many businesses simply don’t have time to spare. And, although hiring the support of a marketing agency does admittedly cost money, designing a professional and effective email campaign takes time that could otherwise be spent on more high-priority initiatives. Therefore, you could find that outsourcing your email marketing activity could save you money in the long run by freeing up time.
It can give you greater ROI
Having an existing team member handle all your marketing email content might seem like a money-saver in the short term, but you’re unlikely to see much return from your email campaigns if they’re constructed by someone who lacks marketing knowledge and experience. Likewise, it’s not always cost-effective to invest in a full-time marketing professional, especially for smaller organisations.
This is why outsourcing your email marketing is often the best way to ensure a return on investment. You won’t have to break the bank by hiring a new staff member, but your email campaigns will still be constructed with the same level of professionalism and expertise.
It provides better design capabilities
We may tell ourselves not to judge a book by its cover, but we often do. Design matters. Fact. Anyone can put together a basic email marketing design, but poor designs deliver poor results. Fact. Marketing agencies understand the importance of design, which is why ensuring everything is on-brand and relevant comes as standard.
Ask yourself this; would you follow through on a marketing email that looked scrambled, had no clear agenda and no visible thought put into it? Of course you wouldn’t, so don’t expect your contacts to either.
It gives you access to a high level of professionalism
What written content should you include in your email campaigns? How much is too much? How much is too little? Does it matter what time your emails are sent? What makes a good subject header? These are all relevant questions in the process of email marketing, and the consequences could be dire if you don’t know the answers.
Of course, if you’re a marketing professional, chances are that constructing marketing emails is just another aspect of your regular working life. But if you’re not a marketing expert, then being supported by an agency is the best way to ensure your emails – along with all your other digital marketing assets – are professional and on-point.Using their expertise and experience, a marketing agency will strategically compose your email campaigns by optimising the send time, call-to-actions, subject headers and other such elements to ensure you the best possible results. Basically, they know their stuff.