When it comes to promoting your brand via various digital avenues (social media, email and so on), a strong image is one of the most effective ways to grab – and more importantly keep – your...

In recent years, it’s become more and more difficult for brands to grow their social media audiences without paying for the privilege. As a result, seeing significant audience growth on social...

If you’ve spent a fair amount of time running a company social media profile or TripAdvisor account, chances are you’ve come across at least one or two negative comments and/or bad reviews. They’re a...

We live in a sensitive society where major controversies seem to be hitting the headlines on a regular basis. But just because something is controversial doesn’t necessarily mean it’s bad. On the...

Facebook, Twitter, Instagram – they and other social media platforms are a common part of modern day-to-day life. In fact, social media has become so commonplace that we forget it hasn’t actually...

Strong branding is worth billions; literally. The most dominant companies in the world are all proof of this. Unsurprisingly, in this day and age of technological wonder, the most successful...

Twitter has remained near the top of the social media network rankings for many years, and has continued to deliver masses of interesting, relevant news and info to its users while many brands have...