Tag Archive

Below you'll find a list of all posts that have been tagged as “content-marketing”

Why graphic design should be an essential part of your marketing efforts

When it comes to promoting your brand via various digital avenues (social media, email and so on), a strong image is one of the most effective ways to grab – and more importantly keep – your...

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4 tips to get your audience engaged with your next digital campaign

When running a digital marketing campaign, engagement rate should be right at the top of the list of your most closely monitored analytics. A large reach is all well and good, but if the people...

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Why you shouldn’t be afraid of marketing controversy

We live in a sensitive society where major controversies seem to be hitting the headlines on a regular basis. But just because something is controversial doesn’t necessarily mean it’s bad. On the...

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Common social media marketing mistakes

Considering how many businesses – local to international – are now utilising social media as an everyday promotional tool, it’s amazing how many are still making basic errors when it comes to the...

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3 classic viral videos that stand the test of time

Viral – it’s the magic word when it comes to video content. Every marketer dreams of one day being part of a digital video campaign that strikes a chord with the masses and goes global, resulting in...

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3 major benefits of promoting your brand on Twitter

Twitter has remained near the top of the social media network rankings for many years, and has continued to deliver masses of interesting, relevant news and info to its users while many brands have...

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Popular misconceptions about digital marketing

More and more these days, digital marketing is becoming a big focus for even small businesses. But just because more people are getting behind digital marketing doesn’t necessarily mean they...

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