We live in a sensitive society where major controversies seem to be hitting the headlines on a regular basis. But just because something is controversial doesn’t necessarily mean it’s bad. On the...
Read MoreCommon social media marketing mistakes
Considering how many businesses – local to international – are now utilising social media as an everyday promotional tool, it’s amazing how many are still making basic errors when it comes to the...
Read MoreThe changing face of social media
Facebook, Twitter, Instagram – they and other social media platforms are a common part of modern day-to-day life. In fact, social media has become so commonplace that we forget it hasn’t actually...
Read MoreThe 5 most valuable brands of 2018
Strong branding is worth billions; literally. The most dominant companies in the world are all proof of this. Unsurprisingly, in this day and age of technological wonder, the most successful...
Read More3 classic viral videos that stand the test of time
Viral – it’s the magic word when it comes to video content. Every marketer dreams of one day being part of a digital video campaign that strikes a chord with the masses and goes global, resulting in...
Read More3 major benefits of promoting your brand on Twitter
Twitter has remained near the top of the social media network rankings for many years, and has continued to deliver masses of interesting, relevant news and info to its users while many brands have...
Read MoreCommon LinkedIn mistakes to avoid
LinkedIn has gained serious momentum in recent years, with a large section of the professional community abandoning their Facebook and Twitter feeds in favour of the specifically business-focused...
Read MorePopular misconceptions about digital marketing
More and more these days, digital marketing is becoming a big focus for even small businesses. But just because more people are getting behind digital marketing doesn’t necessarily mean they...
Read More3 principles to live by for better blogs
Blog writing is one of the best ways to create quick, interesting and engaging content to push to your digital audiences via social media, email and other channels. But with so much content out there...
Read More4 Email marketing mistakes to avoid
Like anything, setting up a good email marketing campaign isn’t all that difficult once you know which boxes to tick and which mistakes to avoid.
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