Email marketing mistakes to avoid

4 Email marketing mistakes to avoid

Like anything, setting up a good email marketing campaign isn’t all that difficult once you know which boxes to tick and which mistakes to avoid.

Email marketing has been a key part of digital marketing strategies for many years now. But, despite this, there are still far too many marketing emails being sent on a daily basis that are guilty of at least one of these four major faults.

Unclear Call-to-Actions

The Call to Action (CTA) is probably the most important part of a marketing email, because it’s here that conversions can happen. The last thing you want to do is deter your contacts from clicking through by confusing them with an unclear CTA.

Neglecting the customer experience

Converting leads into sales is all about the journey, and email marketing is no different. Trying to push a product on a new subscriber who is unfamiliar with your brand risks driving them away. If you tailor your emails more specifically to your customer’s interests, you’ll increase your chances of getting them to engage with the content.

Overcomplicating your content

Keep things simple. It can be tempting to fill a single email with masses of information, especially when trying to introduce your brand to new subscribers. But most people won’t take the time to read paragraph after paragraph – on the contrary, content-heavy emails are likely to cause a lot of your contacts to unsubscribe.

Spammy subject headers

The subject header is the first thing your email recipient sees, so you’d better make it count. Filling your subject headers with capital letters and discount offers (“20% EXCLUSIVE DISCOUNT!”) makes your email look too similar to most spam emails, so try and be a little more creative to generate interest and encourage people to click ‘open’.

 

For free tips on how to increase your email marketing conversions, download your free guide here.

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